Logo & product packaging for a local beverage company
The Creative Brief
A local beverage company was looking for a company logo and packaging designs for their new line of products including a Winter Ale, Cold Brew Coffee, and Energy Drink.
The client was going to begin by marketing locally but the long-term goal is global distribution. The beverages were going to be sold in local coffee shops, independent pubs, and artisan craft fares. The target market was millennials interested in artisan, craft, bespoke products.
The Logo
The logo utilizes a handwritten font to fit the artisan/craft aesthetic the company was looking for. The company name is incorporated into a circular shape and rotated slightly to add a personal, "craft" touch.
The Packaging
To fit with the company name, the packaging designs are centered around illustrations of wild animals found within Alberta. These illustrations have a hand-drawn, pencil-sketched look to evoke the sense of personal care and craft that the company puts into its beverages.
All of the labels were to be distinct in design while maintaining a cohesive feeling that fits with the company's desired image. Colour is used sparingly to maintain a classic look and texture is utilized to give a natural, organic and craft feeling.
Early Bird Cold Brew
is a black, unsweetened cold brew coffee. The name and illustration play on the phrase "early bird gets the worm". The packaging is dark, simple and to the point to match with the straightforward, no-frills nature of this black, unsweetened beverage.
Late Hibernation Energy Drink
is a berry-flavoured energy drink made from all-natural ingredients. The name and illustration play on the fact that people drink energy drinks to fight off sleep and that bears are known for sleeping for months at a time. By showing the bear in an energetic pose, it displays how the beverage will help keep the consumer energized. The packaging utilizes a pink colour not seen in the other packaging to match with the berry flavour and to give it a sense of energy and youthfulness.
Grey Wolf Winter Ale
is a malty ale with hints of vanilla, cocoa and caramel. It is a hearty beer best enjoyed while sheltered away from the cold of winter. The Wolf was chosen because it is an intellectual and resilient animal that can survive in difficult winter climates.
My Role
I developed all of the concepts, logo, illustrations and product packaging for this project
